David Bray breaks down the latest PPM Radio Ratings

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792 

E-mail: davidbray@brayandpartners.com 

Web sites: brayandpartners.com, davidbray.ca

 

COVID-19 has substantially impacted radio revenues across Canada and continues to do so. Let’s see if we can find some good news in the latest PPM radio ratings release. The new PPM release from Numeris completes the 13-week period covering Nov. 30, 2020 to Feb. 28, 2021. Once again, all listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 16.0 % share for A12+ (down from 16.9 %). Taking the #1 spot with females 25-54 is CHFI-FM delivering a 14.5 % share (up from 10.2%). Q107 is back on top for males 25-54, posting a 12.0% share followed by boom 97.3 with 11.1%. Q107 also leads the way for M18-34 with an 20.0% share. Despite some unusual results in recent books, F18-34 now shows CHFI-FM to be back in front with 24.6%. But, coming in a strong second with young women is Q107 with 14.3%.

Vancouver: CKNW grabs the #1 spot for A12+ with a 13.9% share of hours tuned (down from 14.6%). Jumping up to take the top spot for F25-54 was 94.5 Virgin Radio posting a 12.4% share (up from 8.6%) followed by ROCK 101 at 11.4%. CFOX holds the lead for M25-54 listeners, delivering a 11.2 % share (down from 13.4 %). The FOX is also well out in front for M18-34 with a 25.8 % share of hrs. tuned (up from 21.1 %). When it comes to women 18-34, ROCK 101 is #1 with a 16.3% share.

Edmonton: The Breeze sweeps in to take #1 with A12+, posting an 9.0% share of hours tuned (up from 7.9% in the last book). NOW! Radio holds top spot for F25-54, delivering a 13.9% share (down from 17.2 %). SONiC tops the list for M25-54 with an 11.7 % share (down from 13.5%). For M18-34, SONiC leads the way posting a 21.5%. NOW! led with F18-34 delivering a 22.8%.

Calgary: 770 CHQR leads the way for A12+ with a 10.2% (up from 9.6%). 101.5 Today Radio is popular with women, taking #1 spot for F25-54 delivering an 11.8% share (down from 15.9 %). For M25-54, X92.9 rules with a 9.9% (up from 9.4%). XL 103 takes top spot for M18-34 delivering a 14.3%. Country 105 steps out front for F18-34 posting an 11.6% share, followed by Wild 95.3 at 11.1%.

Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 20.8% share (up from 20.4%).  For A12+ (Anglo) CJAD 800 is #1 with a 29.8% (flat with the last book). 105.7 Rythme is tops with females, taking #1 spot for F25-54 (Franco) delivering a 17.2% share (down from 17.4%). For F25-54 (Anglo), The Beat 92.5 is, once again, waaay out in front #1 with a 32.3 % share (up from 30.8). For M25-54 (Franco), NRJ 94.3 is on top at a 17.4% share (down from 17.6%). For M25-54 (Anglo), CHOM is #1 at 23.1% (down from 25.1%).

See summary charts below: A brief overview of share figures from the latest PPM 2020/2021 Numeris release courtesy of David Bray:

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBC Radio Two

2.6

2.4

3,8

3.7

1.9

1.9

2.8

CBC Radio One

16.0

16.9

9.8

11.3

10.4

12.9

10.1

AM 640 Toronto

1.9

1.4

1.0

.8

1.8

1.9

1.4

Classical 96.3 FM

7.7

5.6

2.9

1.8

3.3

2.1

3.1

102.1 The Edge

1.7

2.4

3.0

2.5

3.9

5.2

3.4

News Talk 1010

5.2

5.8

1.3

2.0

2.6

3.2

2.0

680 News

6.7

7.0

5.8

7.3

8.5

7.9

7.2

Flow 93.5

1.7

.7

4.7

1.6

3.4

1.0

4.1

AM 740/96.7 FM 

2.6

2.0

.4

.6

.9

.2

.6

Boom 97.3

8.4

9.3

8.7

8.3

11.1

11.7

9.9

98.1 CHFI-FM

11.6

8.8

14.5

10.2

7.9

7.2

11.1

TSN

.5

.4

.4

.2

1.0

1.1

.7

104.5 CHUM-FM

3.5

4.1

7.9

8.0

4.5

4.1

6.2

Z103.5

2.0

2.1

3.2

2.5

3.4

4.5

3.3

Q107

10.4

10.9

9.9

9.7

12.0

10.6

11.0

Sportsnet 590

The FAN

.9

1.0

.7

.5

2.1

2.3

1.4

Jazz FM 91

2.4

2.5

1.9

1.3

1.7

1.2

1.8

Jewel 88.5

2.0

1.7

.8

.5

1.1

1.0

1.0

Virgin Radio 99.9

2.9

2.8

5.3

4.8

4.6

4.3

4.9

KISS 92.5

2.3

3.0

5.1

7.1

2.8

3.3

3.9

G98.7

.9

.8

1.1

1.0

.3

.2

.7

Indie 88.1

2.2

2.9

4.3

6.3

4.9

5.2

4.6

95.3 Energy Radio

.5

.7

.4

.7

1.8

1.9

1.1

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBC Radio One

10.1

10.5

4.7

4.6

5.2

4.8

5.0

CBC Radio Two

5.4

4.6

1.7

.9

1.1

1.3

1.4

94.5 Virgin Radio

8.7

7.2

12.4

8.6

5.7

6.9

8.8

Rock 101

7.2

7.6

11.4

12.0

8.6

10.1

9.9

99.3 The Fox

5.0

5.4

7.0

5.9

11.2

13.4

9.3

BNN Bloomberg Radio

.6

.6

.4

.3

.5

.5

.5

KiSS Radio 104.9

3.9

3.7

4.7

4.4

3.2

4.5

3.9

104.3 The Breeze

3.9

3.4

2.9

3.4

3.7

2.6

3.4

AM 730 Traffic

.8

.7

.7

.8

.8

.6

.7

Move 103.5

7.3

7.6

10.7

10.1

4.5

5.1

7.4

CISL Sportsnet 650

.6

.4

.2

.2

1.9

1.0

1.1

93.7 JR FM

7.6

7.7

11.5

12.3

8.7

6.7

10.0

96.9 Jack FM

4.2

5.1

4.5

6.1

6.3

7.9

5.5

CKNW

13.9

14.6

3.0

3.7

11.0

8.9

7.2

102.7 The Peak

3.6

3.5

4.5

6.4

7.2

6.3

5.9

Funny 1040

1.8

2.7

.2

.4

4.4

4.6

2.5

News 1130

4.0

4.1

2.6

2.6

5.9

5.7

4.3

Z 95.3

6.4

5.0

11.3

11.1

6.6

5.7

8.8

Praise 106.5

3.3

3.0

4.1

4.7

2.3

2.3

3.2

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBC Radio One

8.0

7.8

4.2

4.5

3.4

4.0

3.7

CBC Radio Two

1.6

1.0

.3

.2

1.0

.4

.7

CFBR-FM The Bear

4.6

7.0

4.6

4.2

7.9

10.1

6.5

104.9 Virgin Radio

2.0

2.1

2.9

3.0

3.3

3.2

3.1

TSN 1260

1.4

.9

.3

.2

3.6

2.4

2.3

KISS 91.7

4.4

4.9

10.0

10.6

4.3

5.2

6.6

Sonic 102.9

6.1

6.6

9.7

10.3

11.7

13.5

10.9

630 CHED

7.1

5.9

2.5

1.8

4.2

3.8

3.5

Global News880

1.8

2.0

.7

1.0

.6

.8

.6

K97

7.3

7.2

5.8

5.8

10.3

10.1

8.4

CISN Country

6.3

5.9

6.9

7.8

3.4

3.1

4.8

UP 99.3

8.4

8.1

8.4

8.0

7.8

6.2

8.0

Play 107

1.9

2.8

2.7

3.4

3.9

5.7

3.5

95.7 CRUZ FM

4.4

3.8

4.7

3.2

8.4

8.5

6.9

92.5 The Chuck

3.9

3.9

4.7

4.2

2.0

2.7

3.1

102.3 NOW! Radio

7.4

7.6

13.9

17.2

10.9

8.9

12.2

96.3 The Breeze

9.0

7.9

10.1

6.0

6.5

3.4

8.0

CKUA-FM

3.1

3.0

3.0

2.1

1.5

1.9

2.1

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBC Radio One

9.1

8.8

5.2

4.7

5.7

6.0

5.5

CBC Radio Two

3.9

4.0

6.3

6.3

3.1

3.4

4.7

Sportsnet Fan 960

1.9

1.8

.4

.3

4.2

3.5

2.3

X92.9

4.4

4.4

6.2

4.6

9.9

9.4

8.0

CFFR 660 News

4.3

4.1

3.2

2,4

5.6

4.5

4.4

Q107

4.9

5.0

1.5

1.9

4.8

5.3

3.2

XL103FM

6.7

7.1

4.3

4.6

7.1

7.5

5.7

95.9 CHFM

6.9

4.7

8.9

5.5

6.5

5.6

7.7

News Talk 770

10.2

9.6

2.6

2.7

5.6

5.6

4.1

98.5 Virgin Radio

2.8

2.5

5.4

4.4

3.1

2.5

4.2

Soft Rock  97.7

4.6

5.9

3.2

7.0

3.2

3.5

3.2

96.9 Jack-FM

4.8

5.1

5.7

5.7

5.9

5.2

5.8

CJAY 92

4.2

4.6

5.4

5.4

9.3

8.7

7.4

101.5 Today Radio

6.9

7.3

11.8

15.9

6.3

5.6

9.0

90.3 AMP Radio

4.1

3.6

7.1

6.1

6.3

6.4

6.7

Funny AM1060

.4

.7

0

.1

.7

.9

.4

Country 105

6.4

7.1

6.4

5.8

2.8

3.1

4.6

Wild 95.3

2.8

3.3

4.1

5.4

2.6

4.2

3.4

 

Montreal (Franco)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBF FM: 95,1 Première Chaîne

15.2

15.3

8.6

9.1

12.4

14.4

10.7

CBFXFM: Ici Musique 100,7

5.1

4.3

3.0

1.3

2.2

2.1

2.6

CBC Radio Two

.7

.7

0

0

.1

.2

.1

CBC Radio One

.1

.2

0

0

.2

.7

.1

CFGLFM: 105.7 Rythme FM

13.7

13.7

17.2

17.4

5.8

7.4

10.9

CHMPFM: 98.5 FM

20.8

20.4

11.8

9.5

16.8

15.7

14.6

CHOM 97.7 FM

5.2

5.3

1.7

2.5

4.8

5.9

3.4

CITEF3: 107,3 Rouge fm

7.4

8.6

12.3

15.1

5.4

6.6

8.5

CJAD 800

.1

.2

.3

0

0

0

.1

Virgin Radio 96

4.1

3.2

6.1

5.4

5.9

3.4

6.0

Weeknd 99.5

2.2

1.7

2.8

2.8

4.0

3.4

3.5

CKAC: Radio circulation 730

.1

.1

.1

.1

.1

.1

.1

CKBEFM: The Beat 92,5

4.0

4.1

7.8

7.3

6.4

6.9

7.0

TSN 690

.7

.4

0

0

2.8

1.8

1.6

CKLXFM:

91,9 Sport

1.0

.8

.7

.5

1.8

1.2

1.3

CKMFFM: NRJ Montréal 94.3

7.6

8.0

10.5

11.2

17.4

17.6

14.3

96.9 CKOI

8.4

9.6

12.5

13.3

9.5

9.1

10.9

 

Montreal (Anglo)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 30-

Feb. 28

A12+

PPM

Aug. 31-

Nov. 29

W25-54

PPM

Nov. 30-

Feb. 28

W25-54

PPM

Aug. 31-

Nov. 29

M25-54

PPM

Nov. 30-

Feb. 28

M25-54

PPM

Aug 31-

Nov. 29

A25-54

PPM

Nov. 30-

Feb. 28

CBF FM: 95,1 Première Chaîne

1.3

1.5

1.3

2.0

3.8

3.3

2.6

CBFXFM: Ici Musique 100,7

1.4

1.1

1.3

1.4

2.7

1.8

2.0

CBC Radio Two

3.9

3.8

2.6

3.6

2.5

2.5

2.6

CBC Radio One

8.7

8.2

4.0

4.5

2.9

2.5

3.5

CFGLFM: 105.7 Rythme FM

2.2

2.0

6.7

5.2

2.6

2.1

4.6

CHMPFM: 98.5 FM

2.6

2.2

4.9

2.8

3.2

2.1

4.1

CHOM 97.7 FM

13.1

13.4

9.4

7.7

23.1

25.1

16.3

CITEF3: 107,3 Rouge fm

1.0

1.3

1.2

1.5

3.4

3.5

2.3

CJAD 800

29.8

29.8

14.5

14.9

9.8

8.6

12.1

Virgin Radio 96

7.3

8.6

11.2

13.2

12.1

12.8

11.7

Weeknd 99.5

.2

.2

.3

.4

.1

.3

.2

CKAC: Radio circulation 730

.2

.3

.2

.3

0

0

.1

CKBEFM: The Beat 92,5

17.9

17.6

32.3

30.8

17.4

18.8

24.8

TSN 690

4.6

3.7

3.3

3.7

6.4

5.9

4.9

CKLXFM:

91,9 Sport

.1

.1

0

.1

.4

.4

.2

CKMFFM: NRJ Montréal 94.3

.7

.8

.8

1.0

1.2

1.3

1.0

96.9 CKOI

.7

1.2

1.4

1.8

1.7

2.7

1.6

 


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