The CRTC has approved My Broadcasting Corporation’s (MBC) application to acquire four commercial radio stations from Bell Media.
The acquisition includes CFJR-FM and CJPT-FM Brockville and CFLY-FM and CKLC-FM in Kingston.
CJFR-FM and CFLY-FM currently carry Bell Media’s MOVE Radio Adult Contemporary format, while CKLC-FM is branded as Pure Country. CJPT-FM airs the Bounce Radio Adult Hits format.
MBC has agreed to a condition of service that will restrict CFLY-FM soliciting advertising in Brockville and CJPT-FM selling in Kingston. The company stated in its application that it will be hiring more journalists, sales reps, and local managers for both Brockville and Kingston, and that the transaction would not result in a decrease in staff.
In a company announcement, MBC called the acquisition “strategic” as part of its “ongoing expansion and commitment to delivering quality ‘local first’ broadcasting across Ontario.”
“We are thrilled to welcome these stations and amazing broadcasters into the MBC family,” said MBC President Jon Pole. “Our focus has always been on engaging and providing relevant local content, and we look forward to continuing this tradition with our new listeners in Brockville and Kingston.”
MBC said listeners can expect a seamless transition as it integrates the stations into its network.
“The company is dedicated to maintaining their unique identity while introducing fresh local programming and community initiatives,” MBC stated in their announcement.
The purchase price for the assets of the stations is $1.4 million.
