Crave evolving as bilingual service

Crave is evolving into a bilingual TV and streaming service, offering more than 6,000 hours of exclusive new French-language content.

Crave is evolving as a bilingual TV and streaming platform with plans to add 6,000 hours of new French-language content, starting Jan. 28.

Bell Media’s Super Écran will also become available as a Crave add-on, in addition to French-language versions of 70 past and current HBO shows and select original HBO MAX series.

Existing subscribers will be able to immediately access 5,000 hours of French-language content at no extra cost, including Crave Original Series Pour Toujours Plus Un Jour, Canal D’s Sur Les Traces D’un Tueur En Serie, and some of the current SHOWTIME programming.

“Our strategy is to make Crave the essential entertainment option in Canada, and today’s announcement strengthens that goal,” said Randy Lennox, President, Bell Media, in a release.

“With the new Crave, we aim to solidify our presence in the Québec market in addition to promoting Québec’s solid production know-how in the rest of Canada,” added Karine Moses, President, Bell Media Québec and Bell’s Vice Chair, Québec.

An Internet-only subscription to Crave + Super Écran will cost an additional $9.99/month ($19.98 total, plus applicable taxes) and includes the content mentioned above, plus an additional 1,000 hours of French-language content, totalling more than 400 films and documentaries and 100 TV series, with 20 new titles released per month.

French films available at launch include Asterix: Le Secret De La Potion Magique, Spider-man: Loin Des Siens, Midsommar, and Qu’est-ce Qu’um A Encore Fait Au Bon Dieu, in addition to hit Québec series Madame Lebrun.

Crave’s “Movies + HBO” and “STARZ” add-ons remain available in English. Super Écran also remains available as a television subscription.

Netflix has also ramped up its investment in French content, opening its new French headquarters in Paris last week, and announcing 20 new French productions.

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