Corus has announced a partnership with edgy American digital brand Complex, which is behind hit web series Hot Ones and Sneaker Shopping. Complex Networks, one of the top youth culture brands in the U.S. with the male 18-24 demo, boasts more than 750 million monthly views, and is best known for its slickly edited, au courant content featuring hip hop stars like Gucci Mane, Wiz Khalifa, and Lil Pump, in addition to celebrities ranging from Saturday Night Live cast member Pete Davidson to actress Scarlett Johansson. Corus will serve as the exclusive ad sales partner for Complex Networks in Canada and will license content from the networks’ library to be distributed on both linear platforms and on demand. Beginning this fall, Hot Ones – which pits celebrities against the spiciest of hot wings – will get a one-hour block on Global TV following SNL. Corus will also bring Sneaker Shopping to its digital and social channels. Kin, the digital lifestyle brand acquired by Corus earlier this year, is also expanding its offerings with the launch of “its new male vertical.” Joining the stable of Kin creators are Canadian country crooner Brett Kissel, musician SonReal, Filipino-Canadian singer and comedian Mikey Bustos, web star Gunnarolla (Andrew Gunadie), vegan pro athlete and Winnipeg Blue Bomber John Rush, Toronto stylist Harjas Singh (Styled by Harj), tattoo artist SLEESTAK, Toronto-based comic book writer and artist Cameron Stewart, and Vancouver fashion and lifestyle influencer Dejan’s Day Off. Read more here.
CBC Sports and the Canadian Elite Basketball League (CEBL) has announced a partnership that will see live streams of the remaining 39 games of the inaugural season, as well as the CEBL 2019 Championship Weekend, Aug. 22-25, available on CBC Sports platforms and the CBC Gem streaming service. The CEBL includes six teams – the Fraser Valley Bandits, Edmonton Stingers, Saskatchewan Rattlers, Guelph Nighthawks, Hamilton Honey Badgers, and Niagara River Lions – featuring top Canadian players as well as international talent. For the full schedule of games that will stream across CBC Sports platforms, click here.
Facebook has launched new ad transparency tools in Canada ahead of the federal election, in an effort to help combat foreign interference. Those tools include the launch of an authorizations process for advertisers in Canada as well as an Ad Library and API. Anyone who wants to run ads about social issues, elections or politics will need to first confirm their identity and location in Canada, and disclose who is responsible for the ad. Identity verification will include two-factor authentication for accounts; valid, Canadian Government-issued ID; and location verification through a postal mailed verification code. More information about the process can be found here.
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