HomeGeneral + Regulatory + Telecom + Media NewsCanadians consuming more news online, says...

Canadians consuming more news online, says latest MTM release

Almost 80% of English-speaking Canadian adults and 74% of French speakers are now reading news online, according to the latest data release from Media Technology Monitor (MTM).

The MTM 18+ What’s Going on With the News report looked at how Canadians are consuming news content. MTM JR has also released Navigating Current Events: Kids and News exploring news consumption amongst kids, aged 7-17.

Image Credit: Alamy

MTM says TV and internet remain the key ways of getting news with just over three in five English and French speakers saying they watch content on a news specialty channel. Four-fifths of English speakers, aged 65+, are watching news specialty channels, compared to half of those aged 18-34. More than four in five Francophones, 65 and over, watch one of these channels, compared to just over two out of five among those, aged 18-34. Younger anglophones are more likely to watch news video content online with the highest viewing among 35-49 year olds, while viewing of the same content among Francophones is highest among 18-34 year olds.

News broadcaster websites represent the most popular sources for online news among English-speaking news readers. Social media is now the second most common source for online news, reaching two in five online news readers. Three in five Francophone online news readers cited a broadcaster website and 58% cited a newspaper website.

Roughly half of consumers who get news via a mobile device say they have read an article as a result of a push notification that was sent to them.

When it comes to kids, TV is the most popular medium for news with a shift towards online news among teens.

According to MTM JR, half of both anglophone and Francophone kids, aged 7-17, read, watched or listened to news over the course of a month. Teens are nearly 50% more likely to do so than those aged 7-11. A quarter of kids who follow the news do so daily and more than three quarters say they consume news content at least once a week.

 


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

Latest News

Validate Audio Attribution launches in U.S.

Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution...

Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing Validate Audio Attribution to the U.S.

The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...

Events / Conferences