Canada’s second FIFA World Cup appearance sets another audience record

Canada’s second appearance at the FIFA World Cup on Sunday set more records, attracting an average audience of 4.4 million viewers across TSN, CTV and RDS.

Canada’s 4-1 loss to Croatia surpassed the Men’s National Team opener vs. Belgium, which attracted an average audience of 3.7 million viewers, to become the most-watched FIFA World Cup Group Stage match on record, according to overnight data from Numeris.

Overall, the match reached 9.8 million unique Canadian viewers, with more than one-in-four Canadians tuning in to watch some or all of the live broadcast. Audiences peaked at 5.4 million viewers at 11:30 a.m. ET.

The game is now the second-most-watched sports broadcast of the year behind Super Bowl LVI, and the third-most-watched FIFA World Cup match on record. 

Bell Media says thus far, a total of 18.8 million unique Canadian viewers have tuned in for live FIFA World Cup game coverage across the three networks, accounting for nearly 50% of the Canadian population.

Saturday’s Argentina/Mexico match on Saturday attracted an average audience of 1.8 million viewers, while the Spain/Germany meeting on Sunday garnered an average audience of 1.5 million viewers.

Canada returns to the pitch Thursday, Dec. 1 against Morocco, with pre-game coverage beginning at 7 a.m. ET on TSN and CTV, and 9 a.m. ET on RDS, as well as the networks respective websites and apps.


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Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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