The Canada-U.S. trade war continues to fuel Canadians’ appetite for news, with CBC News reporting another bump in viewership this week.
The public broadcaster says as U.S. tariffs took effect on Tuesday, March 4, 2.4 million Canadians tuned in to CBC and CBC News Network for its Canada-U.S. trade war special, hosted by Chief Correspondent Adrienne Arsenault.
The special was the most-watched primetime program in Canada that day, drawing a combined average minute audience of 848,000, with significant audiences also visiting CBC’s digital, streaming and audio platforms.
The network says March 4 was the most-watched day on CBC News Network since the Coronation of King Charles III on May 6, 2023.
CBC digital properties, cbcnews.ca and the CBC News App, drew 3.73 million unique visitors, a 57% increase over the previous 90-day average. The CBC News YouTube channel video of U.S. President Donald Trump making his congressional address, captured 361,300 total views, while The National YouTube channel saw its highest performing day since the beginning of the year.
Another 1.2 million Canadians tuned in to CBC Radio coverage of the trade wars and congressional address.
CBC previously reported an audience bump in early February when the threat of U.S. tariffs was first announced. According to audience data provided by the broadcaster, 4.5 million Canadians tuned in to CBC News Network from Feb. 1-3, with average daily views on the CBC News app boosted 120% from January’s daily average.
