Aptivada, the online contesting, marketing and promotions solution, has announced an integration with video platform TikTok, which has now surpassed 1.5 billion downloads. The integration allows contest participants to follow a sponsor’s TikTok account for bonus entries during a promotional campaign providing sponsors or stations the opportunity to increase their TikTok following and engagement. Creighton Green, Aptivada’s co-founder, says the company continues to constantly monitor trends to build new audiences for stations.
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