Broadcast Tech News – Aptivada integrates with TikTok

Aptivada, the online contesting, marketing and promotions solution, has announced an integration with video platform TikTok, which has now surpassed 1.5 billion downloads. The integration allows contest participants to follow a sponsor’s TikTok account for bonus entries during a promotional campaign providing sponsors or stations the opportunity to increase their TikTok following and engagement. Creighton Green, Aptivada’s co-founder, says the company continues to constantly monitor trends to build new audiences for stations.

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