Broadcast Tech & Engineering News – Bell Media launches Bell DSP ad tech marketplace

Bell Media has launched Bell DSP, its ad tech marketplace that leverages a previously-announced strategic partnership with advanced advertising technology company Xandr. The programmatic marketplace, intended to facilitate easier media buying, allows advertisers to use first party data to activate Bell Media digital inventory, in addition to inventory on the open market across multiple formats including digital video, connected TV, and audio. Bell DSP can be accessed via the Bell Marketing Platform, which brings together Bell Media’s suite of data-enabled products like SAM TV and Bell Analytics, with geo-demographic data from Environics. Advertising partners can also bring their own data, allowing for cross device targeting capabilities. Read more here.

NAB is already teasing the 2022 NAB Show, April 23-27, saying the reimagined event will be built on three main pillars associated with the content lifecycle. “We are reimagining NAB Show to more closely mirror today’s media, entertainment and technology ecosystem in a way that is intuitive and makes it easier for attendees to navigate the event,” said Chris Brown, Executive Vice-President and Managing Director, Global Connections and Events, in a statement. “Create” will focus on content creation from pre-production to post, including the latest tools and advanced workflow options to elevate storytelling. “Connect” will be a destination to explore content distribution and delivery, from cloud computing to new media infrastructure, while “Capitalize” will feature content monetization solutions and next-gen technologies creating new revenue streams and fueling the content economy. A fourth pillar in development will focus on critical components impacting all aspects of content creation and delivery.