NLogic’s latest innovation allows radio buyers to see real-time achievement-level reporting as they build their schedules. NLogic’s new Campaign Objectives feature, built into its Lens for radio application, allows buyers to add their campaign goals and budgets including GRPs and impressions, and check their progress as they build schedules. Buyers will now be able to compare what they bought without having to flip back and forth between Lens and Excel or other tools. As media fragmentation continues to grow, NLogic believes improving broadcaster UX across both linear radio and TV buying will play a huge role in helping them maintain market share.
Stingray Business has signed an agreement to provide custom music, media, and consumer insights solutions for Orangetheory Fitness and its 1,400 studios worldwide. Stingray Business, in partnership with Space Factory, will provide custom, curated streaming music for Orangetheory Live, Orangetheory’s proprietary interactive workout experience. Stingray says the partnership is poised to deliver a series of “industry first” workout, music curation, and digital media experiences for Orangetheory Fitness members and coaches. The core music platforms for Orangetheory Fitness will be the Stingray Music for Business App and the Stingray Music API stack, designed to provide flexible music streaming delivery options.
Futuri’s POST, the podcasting tech used by more than 1,500 broadcast brands, has launched POST AudioShield, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that’s based on broadcast audio. By enabling the POST AudioShield feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don’t have a license, like talking over the intro of a popular song. An important component of the POST AudioShield feature is that content published using the feature still maintains POST’s PPM encoding for broadcast radio stations.
