Broadcast Dialogue – The Podcast: Steve Pratt talks Competitive Differentiation Strategy

Finding what makes you or your brand stand out is the mission of Steve Pratt’s new endeavour The Department of Differentiation

Launched with partners Jennifer Ouano, one of Pratt’s former co-founders at Pacific Content, and Deborah Coll – an executive strategist who has worked with 980 CKNW, the Vancouver Canucks and Grizzlies, and Expedia – the new company aims to help organizations set themselves apart in the crowded consumer landscape, offering what they’re calling “Competitive Differentiation Strategy.” 

We welcome Steve Pratt to this episode of Broadcast Dialogue – The Podcast to talk about finding value in ‘weird’ and how his background in branded podcast content is informing his differentiation work.

  


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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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