Broadcast Dialogue – The Podcast: Mark Gorman, CEO of Matrix Solutions, on the future of broadcast sales automation

On this episode of Broadcast Dialogue – The Podcast, we welcome back Mark Gorman, CEO of Matrix Solutions.

Matrix is a Media CRM & Sales Intelligence Platform that provides solutions for Enterprise, Digital, Cable Network, Out-of-Home, Broadcast, and Radio. With a lot of media companies dealing with added revenue streams and multiple forms of currencies and measurement, Matrix is aimed at helping contain the workflow chaos.

Mark is back to talk with Broadcast Dialogue publisher Shawn Smith about the evolution of the platform and what lies ahead in the automated sales process.