What if radio was created after the internet?

That’s the question Futuri Media says all stations should be asking in moving forward with a digital strategy at a time when audio has never been hotter. Futuri has undertaken two recent studies – one in partnership with Nielsen on consumer demand for time-shifted radio content, and the other with the University of Florida College of Journalism on podcast listeners.

On this episode of Broadcast Dialogue – The Podcast – we talk digital strategy for broadcast with Futuri Media’s Zena Burns, SVP Strategic Marketing and Brand Development, and formerly part of the team that built the iHeartRadio brand. Burns lays claim to the title of radio’s first digital program director, hired back in 2006 to lead content strategy for iHeart’s NYC stations. We’re also joined by Jim Tarantine, Engagement and Insights Consultant, who was previously with Nielsen for a decade.

Read more about the Futuri-Nielsen time-shifted content survey here.

Read more about the Futuri study with the University of Florida School of Journalism on podcast listeners here.

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