Tuesday, June 6, 2023

Broadcast Dialogue – The Podcast: Futuri Media on digital strategy for broadcasters

What if radio was created after the internet?

That’s the question Futuri Media says all stations should be asking in moving forward with a digital strategy at a time when audio has never been hotter. Futuri has undertaken two recent studies – one in partnership with Nielsen on consumer demand for time-shifted radio content, and the other with the University of Florida College of Journalism on podcast listeners.

On this episode of Broadcast Dialogue – The Podcast – we talk digital strategy for broadcast with Futuri Media’s Zena Burns, SVP Strategic Marketing and Brand Development, and formerly part of the team that built the iHeartRadio brand. Burns lays claim to the title of radio’s first digital program director, hired back in 2006 to lead content strategy for iHeart’s NYC stations. We’re also joined by Jim Tarantine, Engagement and Insights Consultant, who was previously with Nielsen for a decade.

Read more about the Futuri-Nielsen time-shifted content survey here.

Read more about the Futuri study with the University of Florida School of Journalism on podcast listeners here.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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