Bell Media’s in-house agency racked up 30 wins at the 2017 PromaxBDA awards held June 8 in New York. Celebrating the world’s best in entertainment marketing across every platform, Bell Media was honoured with 23 Global Excellence awards (six gold, eight silver, and nine bronze) and seven North American awards (two gold, two silver, and three bronze). The agency was also first runner-up for Global Marketing Company of the Year.
Astral Out of Home, a division of Bell Media, has unveiled Canada’s largest single digital screen, measuring more than 26 feet high and more than 188 feet long, at Yonge-Dundas Square in Toronto. Animated in full motion, the new digital wrap delivers a high resolution, multi-media experience with combined daily traffic at the site of more than 93,000 pedestrians and 30,000 vehicles.