Bell Media has unveiled greater flexibility terms across TV, Audio, Digital, and Out-of-Home (OOH) to appeal to clients leaning into multi-platform advertising strategies.
Effective immediately, the terms include more flexibility with shorter commitment windows, allowing TV advertisers to change or cancel campaigns with 14 days’ notice (down from four weeks); new OOH flexibility tiers tailored to product types, cutting the notice period in half to 14 days on most digital and 30 days on static posters; and seven-day notice on audio and digital ads.
Bell Media says improved flexibility will enable advertisers to make faster pivots in strategy and messaging and drive greater efficiency and execution in the buying process, in addition to reducing risk.
“With shorter commitment windows, advertisers can test, learn, and optimize with less upfront risk,” the company said in an announcement Tuesday. “These terms are ideal for seasonal, event-driven, or performance-based campaigns where timing is critical.”
“Along with more flexibility, we’re offering clients more insights, which combine to maximize impact and ROI,” said Matt McGowan, SVP, Business Solutions. “In addition to the deep category knowledge our team brings to the table, we are making it easier to do business with Bell Media.”
“These changes reflect Bell Media’s commitment to being a responsive, collaborative partner,” added Michele Erskine, VP, Out-of-Home. “We will continue to evolve with our advertiser’s business, and the market’s needs.”
