Bell Media has unveiled 16 new Connected TV apps across web and mobile, in conjunction with FIFA World Cup 2026.
Extending across TSN and French-language sports network RDS, the expanded offering is centred around a new FIFA World Cup 2026 hub – a dedicated in-app destination throughout the tournament featuring live matches, highlights, news, scores, and stats in one place.
“This is the most ambitious upgrade we’ve made to how Canadians watch sports — making TSN and RDS even more of a destination for soccer fans, with smarter ways to find live matches and highlights, and everything in between, on whatever screen they’re watching,” said Jerrell Jimerson, Senior Vice President and Head of Products and Experiences, Bell Media. “There’s no bigger stage to launch it on than the beginning of the world’s biggest football tournament, and these are lasting improvements that will raise the bar for every event we carry — long after the final whistle.”
The new apps are available across major platforms including Samsung, LG, Roku, Amazon, Apple, Google, Microsoft, and Hisense.
Beyond live matches, highlights, and studio programming, the apps also offer access to a library of soccer-related documentaries and related content, with live event merchandising surfacing the moment users open the app. They additionally feature DVR functionality, allowing viewers to pause, rewind, and catch up on live events.
Bell is attempting to reach viewers in the way they want to consume the sports experience, with Matches in 30 delivering a full match in a condensed 30-minute viewing experience across both Connected TV and mobile, while fans can also choose to watch social media-style vertical video highlights.
Bell Media says while timed with the start of FIFA World Cup, the enhancements are “permanent upgrades that will continue to benefit viewers connecting with marquee live sports programming across TSN and RDS.”
