Bell Media has announced enhancements to its flagship streaming service, Crave, that includes new content offerings, including an extensive free catalogue, in addition to an improved user experience.

The network says by the end of the year, the platform will offer unprecedented access to Bell Media’s English and French-language libraries, giving subscribers access to an additional 10,000 hours of news, select sports, kids and entertainment content from CTV and Noovo, directly available through a Crave subscription.

The expansion will see Crave’s content portfolio grow by more than 30%, building on its offerings from HBO and Max Originals, Crave Originals, and Bell Media specialty channels like USA Network, Oxygen True Crime and Canal Vie.

The expanded platform will also offer the option to register a free account, providing ad-supported access to content from CTV, CTV 2, and Noovo, including CTV Movies and CTV Throwback.

“Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news, and sports” said Sean Cohan, President of Bell Media, in an announcement. “Our focus is unwavering: to deliver the best storytelling, enhanced discoverability, and an enjoyable user experience to our over 4 million subscribers.”

“Crave’s evolution reflects our commitment to putting customers first,” added Kevin Cluett, SVP, Distribution, Out of Home, Direct to Consumer, and Product Platforms, Bell Media. “By integrating enhanced user features, and with the most sought-after content, we’re making it easier than ever for audiences to discover and enjoy their favourite entertainment.”

The enhanced Crave platform is also set to feature numerous improvements to the user experience and interface, including improved personalization and recommendation features, multi-language capabilities, and enhanced Connected TV design.

Additional details, including packages, supporting platforms, and pricing, will be announced in the coming months.