Arif Noorani, Executive Producer of CBC Podcasts, has been promoted to the newly-created position of Director of the podcast division at the public broadcaster.
In the role, he’ll drive the success of CBC Podcasts, leading content strategy and development, and identifying new opportunities in the space. Noorani will also head up initiatives that continue to grow domestic and global audiences like spearheading partnerships with global podcast partners.
Noorani has been with CBC for more than 21 years, starting as a producer on CBC Radio shows like This Morning with Shelagh Rogers and The Current. He rose to Executive Producer of Radio Network Talk in 2007, before moving over to the podcast division prior to its launch in late 2014. Since then, he’s acted as the editorial lead on a slate of over 40 original shows, including Someone Knows Something; Uncover; The Village; Love Me; Other People’s Problems; and Personal Best. CBC Podcasts now boasts more than 70 million downloads annually.
“When you look at the depth of his industry experience, it’s easy to see how Arif has helped lead the success of CBC Podcasts,” said Leslie Merklinger, Executive Director of CBC Podcasts, in a release. “Arif employs an audience-first approach in whatever he does, and that is particularly evident in the wide range of well-received series that he’s shepherded since co-founding the division with me seven years ago. I am so excited about the potential of CBC Podcasts and am grateful to have Arif as a partner to help take this content powerhouse to the next level.”
CBC Podcasts recently announced new additions to its winter slate, headlined by new shows from Anna Maria Tremonti and Tamara Khandaker.
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