AdCellerant has launched in Canada, making its digital advertising technology, automation, and sales support solutions available to Canadian agencies and media companies.
The Denver-based company is anchoring its Canadian presence in Calgary. As previously reported, former Harvard Media Executive Vice-President George Leith is spearheading AdCellerant’s Canadian operations, with the company also announcing the hiring of Todd Roberts, Senior Business Development Manager, and Anthony Gallace, Senior Director, Agency Partnerships.
Saskatoon-based Roberts and Gallace, who hails from Edmonton, are both Harvard Media sales alumni. Gallace was most recently Harvard’s Director of Sales, Northern Markets, while Roberts was in sales for Harvard’s Saskatoon group of stations. Prior to that, he led sales and business development for Saskatoon-based software company, Vendasta, for a decade, where Leith served as Chief Customer Officer.
“Expanding into Canada is a natural evolution of our mission to empower local media and small businesses,” said Brock Berry, CEO and Co-Founder of AdCellerant, in a company announcement. “There’s a growing demand in the Canadian market for innovative, automated advertising solutions, and we’re excited to deliver exactly that.”
The company says with Canada’s digital advertising market projected to reach $15.9 billion by 2025, that presents a significant opportunity for innovation and automation.
“Canada is ready for the next generation of digital advertising,” said Leith, President of International Partnerships. “Our technology, paired with Canadian local presence and boots on the ground to support our partnerships, will help media companies and agencies deliver measurable results. I’m thrilled to lead this initiative and bring AdCellerant’s value to the Canadian market.”
The company says AdCellerant’s expansion into Canada builds on its strong track record of success in the U.S., where its platform serves thousands of partners and advertisers, through automated omnichannel campaign execution.
