Media Pulse and Paramount have announced a partnership expansion that will see the Blue Ant Media-owned Connected TV marketplace become the exclusive direct sales and programmatic partner for Paramount ad inventory in Canada.

Media Pulse will represent both the Paramount+ SVOD platform, which is home to titles like Landman, The Madison and Canada Shore, as well as free-streaming service, Pluto TV, which features over 200 curated channels.

“This exclusive partnership with Pluto TV and Paramount+ in Canada is an exciting addition to our roster of premium partners, allowing us to further elevate the CTV experience and offer brands the opportunity to follow the viewer to a powerhouse of must-watch content,” said Deborah Gurofsky, SVP and Managing Director, Media Pulse, in an announcement. “This collaboration gives brands direct, streamlined access to a ‘Mountain of Entertainment’ that spans every genre and reaches engaged audiences across the country.”

“This expanded partnership with Media Pulse reflects our commitment to growing Paramount’s streaming business in Canada and our confidence in the market,” added Lee Sears, President, International Markets Advertising Sales, Paramount. “Just as importantly, partnering with a Canadian sales organization gives advertisers a locally aligned option, reinforcing Paramount as a platform that aligns global scale with strong Canadian market access.”

Media Pulse says its clients will benefit from ad integration and advanced targeting opportunities, including show, channel, and category sponsorships, custom interactive and high-impact ad units, and co-branded executions across Paramount+ and Pluto TV’s Canadian catalogues.