Hamilton-headquartered Flightpath and New York-based digital audio monetization company Frequency Media have announced a strategic partnership that the two companies say lays the foundation for an industry-wide solution to unsold podcast inventory.
The integration will allow networks to connect Frequency’s workflow tools and Premium Publisher Network (PPN) marketplace with Flightpath’s predictive analytics, forecasting, and inventory management solutions, “giving publishers a complete, actionable view of sales opportunities across their podcast portfolios – not just static availability, but real-time opportunity.”
The two companies say they are setting a new baseline for podcast advertising where understanding inventory is no longer optional, workflows are streamlined, and monetization decisions are driven by real-time data and predictive intelligence.
“Flightpath was built to give publishers a forward-looking view of their inventory, identifying and surfacing opportunities in real time so they can be acted on before revenue is missed,” said Laurie Belleau, Chief Revenue Officer at Flightpath. “By integrating with Frequency, we’re turning insight into action, giving publishers the clarity and control they need to monetize smarter, faster, and with greater predictability.”
“For too long, podcast revenue has been constrained by disconnected systems,” added Pete Jimison, CEO of Frequency. “By connecting inventory intelligence with marketplace execution, we’re not just improving workflows, we’re building the infrastructure that enables smarter monetization across the industry.”
Flightpath has existing partnerships with Austin-based content creator brand development and monetization firm, Backyard Ventures, whose clients include British author and podcaster Jay Shetty’s newsletter and the Noah Kagan Presents podcast. Flightpath also counts YMH Studios, Adlarge, Glassbox, Podglomerate, and Hubbard Broadcasting podcast division Gamut Podcast Network, among its clients.
