Pattison Media has introduced Kelowna10, a new local news app targeted at smart phone users.

The mobile app features short, text-narrated video, coupled with web articles. Ten items are viewable at any one time.

“We think this is what Kelowna wants and deserves,” said Content Director Glenn Hicks, in a company announcement. “This city is gorgeous, photogenic, diverse, and always on the move. Kelowna10 reflects that, bringing you a daily offering of trends, entertainment, and news. There is simply nothing like the look and feel of Kelowna10. The app reflects how people consume local information online today versus 20 years ago when smartphones didn’t even exist. The online media in Kelowna currently super serves a desktop audience.”

The app uses full screen vertical video, including preview videos to help users with content discoverability. Kelowna10 Sales Manager Bryan Ford says the ad-supported app was built with the advertiser in mind, featuring short video advertisements and a screen designed to take on the colour scheme of the advertiser for enhanced brand integration. Only one advertiser is ever featured on the app at a time.

“We understand the challenges faced by all in the last 20 months, and as we start to see a light at the end of the tunnel, we are celebrating Kelowna as a happening, modern community by focusing on more than the news, but also on stories about local people who make a difference,” added Kelowna10 General Manager Karl Johnston.

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