Pattison Media unveiled its CHIQ-FM rebrand at 1 p.m. CT Monday, introducing 94.3 NOW! Radio to Winnipeg.
As reported by Broadcast Dialogue last week, the move was anticipated as cryptic “NOW” billboards began to pop up around the city, accompanied by the release of the station’s entire talent lineup for 94.3 The Drive, the Classic Rock format the station had carried since 2016.
Leading the on-air lineup on the new-to-Winnipeg Hot AC format are Alyssa Petryshyn, former morning show co-host at Pattison’s Big 105.5 (CHUB-FM) Red Deer, alongside Luca James in mornings; Marika Friesen, former swing announcer at 102.3 Now! Radio (CKNO-FM) Edmonton, in middays; and Zap Davids, former morning show host at Zed 98.9 (CIZZ-FM) Red Deer, in afternoon drive. Chris Ash, former afternoon drive announcer at Kool FM (CKMB-FM) Barrie, and Kalie MacIntosh, former afternoon drive host and music director with Vista’s 106.1 The GOAT (CKLM-FM) Lloydminster, will be heard evenings and weekends.
Program Director Ray Camphu, who has previously held multiple roles with Pattison in Edmonton, will lead the 94.3 NOW! Radio team.
The NOW! brand has been a ratings performer in Edmonton. In the most recent PPM release from Numeris, NOW! was number one with women, 25-54 and 18-34, delivering a 13.8% share (up from 13.6%) and 16.0% share (down from 17.9%), respectively. It also performed well with men, 25-54, with an 12.0% share (up from 11.1%).
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
