YouTube Music is continuing its Google Home expansion, launching in 10 more countries including Canada, Denmark, France, Germany, Italy, Japan, The Netherlands, Norway, Spain and Sweden. Previously, YouTube Music’s integration with Google Home was only available in the U.S., the UK, Australia, and Mexico. Google Home and Assistant users in Canada can now select YouTube Music as their primary music streaming provider.
Soundcloud has expanded its advertising agreement with audio ad platform DAX to include Canada. DAX is already SoundCloud’s exclusive sales partner in the UK through an agreement that’s been in place since 2016, and launched in Canada in Nov. 2018. Advertisers in Canada will be able to access SoundCloud’s audio inventory programmatically and directly, exclusively through DAX. In addition, advertisers will be able to learn more about their audiences through data targeting and DAX’s audio attribution measurement tool Listener Insight ID.
Twitter has launched its first-ever podcast series Character Count. The five-episode series, hosted by Joe Wadlington, a marketer at Twitter, focuses on the social platform’s ad business. The Monterey Bay Aquarium (@MontereyAq), Dropbox (@dropbox) and Simon & Schuster (@SimonBooks) are among the companies who speak about Twitter’s ad efficacy.
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