The Western Association of Broadcasters (WAB) has announced the feature speakers for its 86th Annual Conference, taking place June 10-11 at Fairmont Banff Springs.
Wizard of Ads partner and marketing strategist Johnny Molson will explain why creative is more important than ever at radio and television stations and how client businesses grow when the majority of their advertising budget is spent brand-building on traditional media rather than being spent on short-term digital tactics.
Matt Sunshine, managing partner for The Center for Sales Strategy and inbound marketing subsidiary LeadG2, will discuss how sales executives can give clients what they really want so sales teams can produce more positive results.
How do employees see purpose in their work so they perform better? Business visionary and author Dr. John Izzo will share why employees are our greatest competitive advantage and how we can get the best from our workforce. Managers attending this presentation will learn how to create a high accountability culture and lead for top engagement.
Seven seconds…is that all it really takes to make a first impression? Diversity and communication expert Tina Varughese will speak on how unconscious biases affect and impact our decision making. If we want women to have more representation in senior leadership positions, then we need to all recognize these biases and learn strategies so that we can instead promote diversity and inclusion.
Media veteran and Chief Insights Officer at Westwood One/Cumulus Radio, Pierre Bouvard, will explore future trends relevant to radio and television and how broadcasters can prepare for new opportunities and challenges, including how sales teams can track results to prove that traditional media really works for their clients.
The WAB 2020 Conference will kick off June 10 with the annual golf tournament and welcome dinner, followed by conference sessions June 11 and the Gold Medal Awards Gala that evening celebrating excellence in Prairie broadcasting.
WAB is offering a special rate to new delegates working in Canadian radio and television. Find registration info here.
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