Vista Radio has announced that its Lethbridge station, 98.1 The Ranch (CKBD-FM) Lethbridge has officially passed federal inspection and is now in the testing phase, broadcasting at 100,000 watts from its newly-upgraded transmitter. 

Previously operating at 20,000 watts, Vista says the upgrade has resulted in a “significantly enhanced” signal across Southern Alberta and beyond the U.S. border, matching the strength of its heritage sister station, CJOC-FM, which is marking 100 years on-air this year.

“This is a huge day for our team and for listeners across Lethbridge and Southern Alberta,”  said Vista President Bryan Edwards, in a company announcement. “The upgrade to 100,000 watts means broader coverage, stronger reception, and an even better listening experience for our audience.” 

“Having CKBD now operating at the same signal strength as CJOC during its centennial  year makes this moment even more special,” added Edwards. “It reflects our continued  investment in local radio and our commitment to serving this community for generations to  come.”