Vista Radio has launched Made and Played in Canada, a national initiative dedicated to supporting, showcasing, and amplifying emerging Canadian artists.
At the heart of the initiative is new digital hub, MadeAndPlayedInCanada.ca, where Canadian musicians of all genres are being encouraged to submit original music for airplay consideration on Vista’s 72 radio stations across B.C., Alberta, Ontario and the Northwest Territories.
Vista says the website will also serve as a growing discovery platform for emerging talent where listeners can explore and hear new artists from across Canada.
“Radio has always played a powerful role in introducing audiences to new music,” said Kent Schumaker, National Music Director at Vista Radio. “Made and Played in Canada is about strengthening that role. This creates a real, meaningful space for Canadian artists who may not otherwise have a national platform and gives listeners a trusted place to discover music from their own backyard.”
The company says the initiative will live both on-air and online, with listeners to start hearing features spotlighting new Canadian artists, alongside interviews and stories providing insight into their journeys and inspirations.
