Tubi has launched its new “Mixtapes” feature, available via mobile and web devices in Canada, intended to help facilitate word of mouth discovery.
Aimed at both tastemakers looking to curate playlists and viewers seeking recommendations, the feature allows users to create personalized collections from its library of 220,000+ movies and TV episodes.
Tubi is encouraging viewers to curate themed collections around various niches, favourite eras or personal obsessions. Complete with custom titles, descriptions and viewing order, Mixtapes can be published for friends, followers or the broader Tubi community to discover. Users also have the option to keep them private.
“Discovery on Tubi has always been deeply personal, and we built Mixtapes to give viewers a new sense of authorship,” said Mike Bidgoli, Chief Product and Technology Officer at Tubi. “There’s something special about choosing what belongs together and who it’s for. A Mixtape can express your own taste, but it can also say to someone else, ‘I made this for you,’ and that kind of personal recommendation has always been at the heart of how people discover their next favorite thing.”
Recent Tubi research found that recommendations from friends or family are among the top three factors influencing U.S. consumers to try a new streaming service, behind affordability and variety of content. Nearly half (49%) of Canadians said they discover new shows they like via word of mouth.
Viewers can build Mixtapes entirely on their own, or describe what they’re looking for and let Tubi offer a starting point that they can edit, rearrange, or rebuild.
In conjunction with the launch of the new feature, Tubi has teamed up with creators to share their Mixtapes on the platform:
- @chronicallyscary’s “Valid Crashouts” mixtape showcases horror movies with understandable antiheroes.
- @courtrevolution’s “Millennial Memory Lane” mixtape is a nostalgic exploration through fan favorites shows and movies from the 1990s and early 2000s.
- @ijustwannachatpodcast’s “Cozy Fall Romcom Vibes” mixtape has the perfect comfort watches to sink into this season.
- @saks11thavenue’s “Near-Gothic Horror” mixtape presents a fresh, contemporary take on traditional gothic horror themes.
- @simiview’s “Blood, Sweat, & Honor” mixtape provides an essential martial arts movie guide.
- @screened.scored’s “Saturday Morning Was Sacred” mixtape features the cartoons and movies that made weekends so special.
