The Walrus has announced it’s launching its own podcast network this spring, with an eye to closing the gap between indie creators and major media outlets that produce podcasts.
The Walrus Podcast Network will include a new flagship show from the media organization, in addition to a slate of “carefully selected” independent podcasts “that align with The Walrus’s effort to spark conversation on matters vital to Canada.”
The publication is inviting Canadian podcast creators to submit to be part of the network by Monday, Nov. 30.
“The old adage ‘if you build it, they will come’ does not apply to the podcasting landscape,” said Amanda Cupido, Executive Podcast Advisor at The Warlus. “There are so many incredible podcasts being made in Canada that people don’t know about. Our network will help ensure they’re being heard.”
In its announcement, The Walrus cites data from the 2025 Canadian Podcast Listener survey indicating 46% of Canadian adults (18+) listen to podcasts each month, but just 43% of that time is spent with Canadian-produced shows. It says it wants to help push that statistic closer to the 50% mark.
“Across the country, every industry is being called to ‘support local.’ It’s time for that sentiment to extend to podcasting,” said Cupido.
The network will also be welcoming advertisers looking to reach Canadian audiences through podcasting. Hosted on the Acast platform, creators will enter a revenue-sharing model with The Walrus, with all profits being re-invested in fact-based journalism.
