The DAX Audio Advertising platform is now available in Canada, following the acquisition of the digital audio sales division of Canadian audio streaming solutions provider leanStream by Global. With the launch of DAX Canada, the platform’s global reach grows to 165 million people streaming digital audio through premium publisher brands. Chris Nimigon, Chief Revenue Officer of leamStream will now become Chief Revenue Officer of DAX Canada and lead the business. All leanStream sales team members will join DAX while leanStream’s existing business will continue to sell its digital streaming services. As one of the leading audio ad exchanges in Canada, publishers with inventory already on the leanStream roster include TuneIn, 8tracks and Adwave Canada. With the acquisition, Global adds Toronto to its list of office locations alongside its headquarters in London and DAX divisions based in New York, Los Angeles, Chicago, Detroit, Hamburg and Paris.
Distributel has partnered with MOBITV, a global leader in app-based TV video delivery solutions. The MOBITV platform will provide Distributel customers with a user-friendly interface that can be customized according to their content and design preferences. The partnership will allow carriers and ISPs to retain their own brand, channels and content rights while using the MOBITV middleware to offer new Tier 1 features at a competitive price point. Localized for Canada in both English and French, the platform will be available to Distributel customers in Quebec and Ontario, with plans to expand across the country in the coming months.
Bell Media’s out-of-home advertising division Astral has announced it’s joining forces with Vistar Media, a U.S.-based leader in programmatic technology for digital out-of-home (DOOH). With the agreement, 240 of Astral’s digital large format and street furniture faces across Canada will be accessible through Vistar’s programmatic platform. Astral president Katrine Moses says the partnership represents a new milestone for Astral, as it now can offer inventory to advertisers in the U.S. who will be able to buy and manage an OOH North American campaign through a single automated platform.
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