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Terry O’Reilly, Larry MacInnis & Mike Occomore on promoting the power of Canadian radio

January 7, 2026

(l-r): Larry McInnis, Terry O'Reilly, Mike Occomore

The Pro Bono Group’s latest PSA is a call to action, asking Canadian advertisers to apply the “Buy Canadian” message to their media buying.

A merging of the not-for-profit creative agency’s Pro Canada Project – which has been running for the past year urging Canadians to “shop as if your country depends on it” – and their Pro Radio Project, promoting the value of radio, The Pro Bono Group has enlisted one of its founders Terry O’Reilly to make their case.

O’Reilly, alongside The Pro Bono Group’s creative leads Mike Occomore and Larry MacInnis join us on Broadcast Dialogue – The Podcast.

Connie Thiessen https://broadcastdialogue.com

Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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Terry O’Reilly, Larry MacInnis & Mike Occomore on promoting the power of Canadian radio

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