Tag: Vividata

TV, audio continue to have mass reach but engagement more varied,...

While television and audio continue to have mass reach, the latest Cross-Media Update from Vividata finds that engagement is becoming more varied, particularly regionally. According...

TV & Film News – ‘Sort Of’ takes Series Ensemble honour...

ACTRA Toronto handed out the 22nd ACTRA Awards on Monday night at the Palais Royale. CBC and HBO Max series Sort Of took this...

Broadcast Tech & Engineering News – Humber College and NAB host...

Humber College and the National Association of Broadcasters are hosting the Resilient Timing Solutions Seminar on Friday, Nov. 17 from 10 a.m. – 5...

Radio & Podcast News – Time spent listening to radio up...

Vividata’s Spring 2023 Study of the Canadian Consumer indicates that 78% of Canadian adults (24.5 million) listen to radio/audio content in an average week,...

Online & Digital Media News – YouTube reaching 85% of Canadians...

LISTEN: On the latest episode of Broadcast Dialogue - The Podcast, Village Media CEO Jeff Elgie takes us inside the company's business model and...

YouTube reaching 85 per cent of Canadians monthly, says Vividata report

YouTube is reaching over three times as many Canadians, 18+, as Netflix, according to Vividata's Digital Consumer Update for Winter 2023. Vividata says 85% of...