Tag: Validate
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
Broadcast Dialogue – The Podcast: Andrew Snook talks Validate Audio Attribution
In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and...
Pattison Media President Rod Schween talks ‘Validate’
One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.
Pattison Media has developed...
