Tag: Sales
Broadcast Dialogue – The Podcast: AUDIO360 and the future of radio...
Bell Media and Stingray have partnered to launch AUDIO360, a new multi-platform audio sales solution that allows media buyers to follow a listener through...
The Gateway to Automation: Connectivity
Automation is a Revolutionary Process
Automation has always been a revolutionary process: think hand-written books before the Gutenberg press, horse and carriage before the automobile,...
Broadcast Dialogue – The Podcast: Mark Gorman, CEO of Matrix Solutions,...
In the age of the data-driven economy, a lot of companies are finding themselves drowning in data and struggling with how to best leverage...
Competition Bureau obtains court order in Bell investigation
The Competition Bureau has obtained a court order to advance its ongoing investigation into some of Bell's telecom marketing practices.
The bureau revealed this week...
Critics say CRTC telco report lacks accountability, commitment
Critics say while the CRTC report on misleading and aggressive telecom sales practices acknowledges there's a problem, it stops short of committing to any...
CRTC finds misleading telco sales practices occurring to an “unacceptable degree”
The CRTC says it will implement a nationwide secret shopper program, among other measures to be considered, to try to combat misleading sales practices...
Astral out-of-home president Karine Moses bumped to president, Bell Media Québec
Bell Media has promoted Karine Moses, president of its Astral out-of-home advertising division and head of Québec sales, to president, Bell Media Québec, effective immediately.
Based...
Bell Media launches new targeted TV ad sales tool
Bell Media has launched SAM, a new strategic TV ad sales tool, powered by NLogic data.
Bell says SAM (Strategic Audience Management) uses digital targeting to...
CRTC hearings on questionable telco practices wrap
CRTC hearings on misleading and aggressive sales practices by the country's telecom providers concluded Friday afternoon, with Shaw, Rogers and Bell disputing that questionable...
#CRTCforum hashtag reflects unfiltered exasperation of Canadian wireless consumers
Dozens of Canadians took the opportunity to chime in on the record via Twitter on day one of the CRTC hearings on aggressive and...
