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Broadcast Dialogue – The Podcast: Mark Gorman, CEO of Matrix Solutions, on media ad sales in the data economy

Broadcast Dialogue
Broadcast Dialogue

In the age of the data-driven economy, a lot of companies are finding themselves drowning in data and struggling with how to best leverage all of that information – particularly when it comes to advertising sales.

On this episode of Broadcast Dialogue – The Podcast, Mark Gorman, the CEO of Matrix Solutions.

Matrix is a sales ecosystem for media companies and has developed a platform to help sales teams connect all of that disparate data.

Read more about Matrix for Media here.

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Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday. Broadcast Dialogue content may not be reproduced in whole or in part without written consent of the publisher.

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