Tag: Media Buying
Radiodays NA panel tackles radio’s ‘measurement crisis’
The radio industry is at a critical crossroads, facing a "measurement crisis" that has evolved into a battle for relevance in a digital-first world....
Sounds Profitable research highlights power of ‘combined’ radio and podcast buys
For years, media planners have treated radio and podcasting as cousins—similar enough to be grouped together, but often competing for the same slice of...
Bell Media and Stingray partner to launch new audio ad solution...
Bell Media and Stingray publicly unveiled AUDIO360 Thursday night, an advanced, multi-platform audio sales solution that allows media buyers to target specific consumer groups...
