Tag: Branded Content

Former Pacific Content showrunners launch ‘Sequel’ indie podcast studio

New independent podcast production venture Sequel has launched, co-founded by former Pacific Content showrunners Tori Allen and Andy Sheppard. Allen and Sheppard, both former CBC Radio...

Pacific Content acquired by UK’s Lower Street

Pacific Content, Rogers Sports & Media's branded content division - which was slated to wind down operations over the summer - has been acquired...

Rogers Sports & Media to shutter Pacific Content

Rogers Sports & Media is shutting down Pacific Content, its branded podcast division. Founded in 2014 by CBC Radio and CBC Music alumni Steve Pratt...

Rogers Sports & Media confirms layoffs at Pacific Content branded podcast...

Rogers Sports & Media has confirmed restructuring is underway at its branded podcast division, Pacific Content. Acquired by Rogers in 2019, the branded content studio...

Steve Pratt and Chris Boyce leaving Pacific Content

Pacific Content founders Steve Pratt and Chris Boyce have announced their respective departures from the Rogers Sports & Media-owned branded podcast studio. Pratt, who formerly...

Broadcast Dialogue – The Podcast: Erin & Dave Trafford on making...

You probably know Dave Trafford and daughter Erin Trafford from their work in news/talk radio and television news. The father-daughter duo are now part...

Pattison Media acquires stake in Vancouver’s Everything Podcasts

Pattison Media has acquired a partial stake in Vancouver podcast production house Everything Podcasts, as the company continues to expand its focus from traditional...

CBC forges ahead with ‘Tandem’ branded content and podcast initiative

CBC/Radio-Canada has announced it's moving forward with its Tandem branded content and podcast initiative above the concerns of dozens of current and former CBC...

CBC/Radio-Canada puts branded content initiative on hold

CBC/Radio-Canada has confirmed it's putting its expanded branded content initiative on hold pending further review. CBC/Radio-Canada Media Solutions, the public broadcaster's multi-platform sales and advertising...

CBC union questions public broadcaster’s expansion into branded content

The Canadian Media Guild (CMG), the union representing CBC employees, is questioning the public broadcaster's move to expand into branded content, including producing promotional...