Tag: Brand

All things Brand from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Bell Media rolls out national Pure Country rebrand

Bell Media has rolled out a rebrand of 13 of its iHeartRadio Canada stations. It's billing "Pure Country" as the first-ever national country music radio...

CTV unveils brand refresh in conjunction with fall TV launch

CTV has unveiled a simplified logo in conjunction with the launch of the 2018 Fall Season, which begins today. A cross-platform campaign calling on viewers to...

CBC launches new “CBC Films” brand

CBC is rolling out new brand CBC Films, which will encompass its funding, pre-buys and acquisitions, and become the rebrand for the CBC Breaking...

An Interview With Vancouver Speaker, Author And Former Brand Strategist David...

On this week's Broadcast Dialogue podcast, is the era of how we measure consumer habits using traditional age-based demographic stereotypes over? Publisher Shawn Smith speaks...

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