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CTV unveils brand refresh in conjunction with fall TV launch

By
Connie Thiessen
-
September 24, 2018
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CTV has unveiled a simplified logo in conjunction with the launch of the 2018 Fall Season, which begins today.

A cross-platform campaign calling on viewers to “Get Into It” features a pared down version of the CTV logo, the network’s first brand refresh since 2011.

A press release says the campaign, from the Bell Media Agency, “brightens and modernizes the brand, embracing a conversational tone to connect with audiences on a more personal level. The revised logo elements have evolved to reflect a more digital language and include more colour, while keeping the focus on CTV’s signature red, blue, and green.”

The fall campaign is focused around new series The Rookie and the reboot of Magnum P.I., as well as returning series The Big Bang Theory, Young Sheldon, The Good Doctor and This Is Us.

In addition to CTV’s digital and social channels, the new branding will be leveraged across Bell Media’s assets including national promotion across its 88 English radio stations; featured amongst the movie trailers in Cineplex’s Showtime theatre platform; and an ad roll-out in Toronto, Calgary and Vancouver that will include a high impact transit presence and a hand-painted mural at Bell’s 299 Queen Street West location in Toronto.


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  • TAGS
  • 2018
  • Brand
  • CTV
  • Fall
  • Get Into It
  • Logo
  • network
  • Refresh
  • Season
  • TV
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Connie Thiessen
https://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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