Sunday, September 24, 2023

CTV unveils brand refresh in conjunction with fall TV launch

CTV has unveiled a simplified logo in conjunction with the launch of the 2018 Fall Season, which begins today.

A cross-platform campaign calling on viewers to “Get Into It” features a pared down version of the CTV logo, the network’s first brand refresh since 2011.

A press release says the campaign, from the Bell Media Agency, “brightens and modernizes the brand, embracing a conversational tone to connect with audiences on a more personal level. The revised logo elements have evolved to reflect a more digital language and include more colour, while keeping the focus on CTV’s signature red, blue, and green.”

The fall campaign is focused around new series The Rookie and the reboot of Magnum P.I., as well as returning series The Big Bang Theory, Young Sheldon, The Good Doctor and This Is Us.

In addition to CTV’s digital and social channels, the new branding will be leveraged across Bell Media’s assets including national promotion across its 88 English radio stations; featured amongst the movie trailers in Cineplex’s Showtime theatre platform; and an ad roll-out in Toronto, Calgary and Vancouver that will include a high impact transit presence and a hand-painted mural at Bell’s 299 Queen Street West location in Toronto.

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

Upcoming Events