CTV has unveiled a simplified logo in conjunction with the launch of the 2018 Fall Season, which begins today.
A cross-platform campaign calling on viewers to “Get Into It” features a pared down version of the CTV logo, the network’s first brand refresh since 2011.
A press release says the campaign, from the Bell Media Agency, “brightens and modernizes the brand, embracing a conversational tone to connect with audiences on a more personal level. The revised logo elements have evolved to reflect a more digital language and include more colour, while keeping the focus on CTV’s signature red, blue, and green.”
The fall campaign is focused around new series The Rookie and the reboot of Magnum P.I., as well as returning series The Big Bang Theory, Young Sheldon, The Good Doctor and This Is Us.
In addition to CTV’s digital and social channels, the new branding will be leveraged across Bell Media’s assets including national promotion across its 88 English radio stations; featured amongst the movie trailers in Cineplex’s Showtime theatre platform; and an ad roll-out in Toronto, Calgary and Vancouver that will include a high impact transit presence and a hand-painted mural at Bell’s 299 Queen Street West location in Toronto.
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