All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
The 52nd annual Crystals Radio Awards, the Canadian advertising community’s night...
RADIO/AUDIO/PODCAST:
The 52nd annual Crystals Radio Awards, the Canadian advertising community’s night to celebrate success, honour creativity and network with the
industry’s brightest minds, took...
The Netflix/Pandora/HBO Effect on Radio Twelve Things You Should Do About...
By Alan Burns
We already know listeners don’t love commercials, right? If we needed any fresh reinforcement, the latest “What Women Want” study by Alan...
Google has announced it will phase out 30-second “unskippable” advertisements
ONLINE CHANNELS:
Google has announced it will phase out 30-second "unskippable" advertisements. The ads, which appear at the start of some YouTube videos, must be...
A joint report from the Radio Advertising Bureau and Borrell &...
ONLINE CHANNELS:
A joint report from the Radio Advertising Bureau and Borrell & Associates projects digital revenue for radio will increase 22 per cent this...
Bell Media’s Super Bowl ratings for Sunday’s big game were down...
TV/FILM/VIDEO:
Bell Media’s Super Bowl ratings for Sunday’s big game were down 39 per cent over 2015. The National Football League game, broadcast on CTV,...
Bell Media has won the right to appeal a CRTC ruling...
TV/FILM/VIDEO:
Bell Media has won the right to appeal a CRTC ruling that would see U.S. commercials air during Super Bowl broadcasts in Canada and...
