As Canadians rally behind local businesses, Super Channel is doubling down on its roots, unveiling a new logo featuring the iconic maple leaf and the tagline, “Canadian, Always.”
“Now is the time to support Canadian,” said Don McDonald, President & CEO, Super Channel, in a company announcement. “This isn’t just a logo update—it’s a celebration of our Canadian identity and a love letter to our country, ‘the true North strong and free’. The maple leaf rebrand in the Super Channel logo is a symbol of our Canadian roots and our ongoing mission to deliver the best in local and international entertainment to audiences nationwide.”
This month, the broadcaster is boasting 100% Canadian content on its Super Channel Quest lineup, 81% Canadian content on Super Channel Fuse, and 65% Canadian content on Super Channel Heart & Home.