Stingray has announced the launch of BYD Audio by Stingray, a co-branded music, podcast and radio solution for automakers.
Montreal-headquartered Stingray says the new offering allows drivers to effortlessly switch between its music library, including access to Stingray Karaoke with microphone, four million podcasts, and thousands of global radio channels. The in-vehicle infotainment (IVI) service can be tailored to any automaker’s brand identity and target demographic, supporting both premium and ad-supported subscription models.
Stingray says the partnership with the new energy vehicle manufacturer is one of several automotive OEM (Original Equipment Manufacturer) deals it has underway, further strengthening its position in the in-car entertainment space.
“The launch of this new co-branded IVI product marks a significant milestone in our mission to deliver unparalleled entertainment experiences wherever consumers are,” said Jim Riley, President of Stingray Music, USA. “We are thrilled to deepen our partnership with an innovator like BYD and are excited by early consumer reactions to the product. By integrating our full suite of audio products, from chart-topping music to karaoke and wellness, we are collectively redefining what in-car entertainment can be and providing a co-branded engaging solution for automakers.”
“BYD is a technology company, and we’re always focused on making the latest innovations accessible to customers,” added BYD Executive Vice President Stella Li. “Stingray’s suite of audio services will play an important role in our cutting-edge cabin features. We’re excited that BYD Audio by Stingray will offer customers an exceptional, world-class music, podcast and radio experience to enhance every journey.”
BYD Audio by Stingray is scheduled to begin rolling out over-the-air (OTA) in BYD’s European markets across all vehicle models in early 2026 and will then expand to all BYD markets.
