General + Regulatory + Telecom + Media NewsSkyChoice challenges Bell's 'FIBE' trademark in Federal Court

SkyChoice challenges Bell’s ‘FIBE’ trademark in Federal Court

SkyChoice Communications is challenging Bell Canada’s FIBE trademark in Federal Court, maintaining it’s impeding independent ISPs from using the word “fiber” in their marketing and branding.

The Oakville, ON-headquartered internet, TV and home phone provider says the FIBE trademark lacks distinctiveness with only a one letter difference between FIBE and FIBER. Canadian trademark regulations generally prohibit registration of marks which can be confused with common words.

“Independent ISPs are already operating at a competitive disadvantage largely due to restricted or cost prohibitive access to incumbent fiber optic facilities in Canada, which has some of the world’s most expensive internet prices.” said SkyChoice CEO Serge Cormier, in a press release.

To fund the significant costs of the legal challenge, SkyChoice has teamed up with Freedom Fibers, a grassroots organization dedicated to improving internet affordability and raise awareness of the high wholesale access costs charged by incumbent providers for mandated access of their last mile fiber facilities. Freedom Fibers has set up a GoFundMe to support the SkyChoice legal effort.

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Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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