The new low cost, streaming-only package is being offered at $1 for the first three months and $8/month thereafter to meet demand from what SiriusXM terms the “growing universe of listeners streaming audio entertainment.”
Up until now, SiriusXM has largely focused its marketing on the in-car audio experience.
“Our dominant position in the car and success at bringing the best audio entertainment to drivers is unparalleled and continues to be an integral part of our business, alongside our new focus on offering our expertly-curated content via our streaming service at a very competitive price,” said Paul Cunningham, SVP, Sales & Marketing, SiriusXM Canada, in a release. “We know that our new Essential subscription will be attractive to many consumers, especially younger consumers, who don’t own a car or don’t spend a lot of time in their car, and who want access to our unrivaled lineup of commercial-free music, news, entertainment, comedy and sports talk in a user-friendly, ‘lean back’ way that allows them to discover and enjoy.”
Subscribers to the Essential package will get SiriusXM’s full lineup of music programming, featuring 200+ channels, including the new Pandora NOW channel, which showcases the most popular and fastest-trending new music on Pandora – the largest streaming music provider in the U.S. which SiriusXM acquired earlier this year. The Essential package also features more than 100 recently added SiriusXM Xtra channels that offer the ability to skip through songs.
In addition to the launch of the Essential package, SiriusXM is also introducing new $13/month pricing for the Premier Streaming package, which offers 300+ channels, Howard Stern’s two full-time audio channels, as well as Howard TV, On Demand content, and channels covering the NBA, NHL and NCAA.
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