HomeLatest NewsSiriusXM picks up Peter Mansbridge podcast...

SiriusXM picks up Peter Mansbridge podcast ‘The Bridge’ as part of new content partnership

Retired CBC chief correspondent Peter Mansbridge has struck a new deal with SiriusXM Canada that will see the satellite radio provider pick up his self-produced, current affairs podcast The Bridge as it moves further into the curated audio space.

Peter Mansbridge

In addition to joining SiriusXM’s newly-expanded podcast offering, the show will air on Canada Talks (channel 167) at noon and 5 p.m. ET daily, starting Feb. 2.

The partnership will also see Mansbridge create exclusive content for SiriusXM Canada, promising “an inside look into the world of Canadian current events from one of the country’s most cherished commentators.”

“For five decades, Peter Mansbridge has been making outstanding contributions to the Canadian media landscape,” said John Lewis, Senior Vice-President, Programming and Operations, SiriusXM Canada, in a release. “We are thrilled to have him lending his expertise to SiriusXM Canada as we work together to take Canadian content to the next level.”

Following his retirement from CBC in 2017, Mansbridge launched The Bridge during the 2019 federal election as a nightly look at the day’s developments. He’s since branched out to explore issues from climate change to COVID-19 developments, in addition to the recent U.S. election.

“I’m delighted to bring The Bridge to SiriusXM Canada and look forward to working alongside such a terrific team,” added Mansbridge. “I cannot wait to share what we have in-store for our Canadian audience as we begin to roll out new content later this year.”

SiriusXM announced an expanded podcast offering in November that includes exclusive content from Marvel Entertainment, as well as curated shows from NBC News, HBO, ESPN, and Wondery, among others. In addition to podcasts from established channel hosts like Nina Blackwood, Alan Hunter, Jeff Lewis, and Christopher “Mad Dog” Russo, SiriusXM is also host to productions from Kevin Hart’s Laugh out Loud Radio.

Peter Mansbridge was a guest on Broadcast Dialogue – The Podcast, upon the launch of The Bridge in Sept. 2019. Listen on your favourite podcast app or here.

 


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

Latest News

Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age

The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...

Corus makes cuts across news/talk radio properties

Corus Entertainment made numerous cuts in its radio news division on Wednesday across stations in Calgary, Edmonton, Toronto, and Vancouver, as well as some...

Events / Conferences