SiriusXM Canada and Netflix have announced the launch of Netflix Is A Joke Radio, a full-time comedy channel to air exclusively on SiriusXM ch. 93.
The partnership marks the first time the streaming company has worked with another major subscription media company to create a new outlet for their content.
The channel, which will feature highlights from top Netflix talent including Adam Sandler, Aziz Ansari, Bill Burr, Chris Rock, Dave Chappelle, Ellen DeGeneres, Gabriel Iglesias, Jerry Seinfeld, John Mulaney, Ken Jeong, Ricky Gervais, Sarah Silverman, Sebastian Maniscalco, Trevor Noah, and Wanda Sykes, among others, is set to launch Apr. 15.
“Netflix Is A Joke Radio on SiriusXM will be an audio extension of our award winning stand-up comedy on Netflix,” said Netflix chief content officer Ted Sarandos. “We are thrilled to feature some of the greatest and funniest performers in the world with highlights from Netflix shows as well as original programming that further celebrates the art of comedy, and we are excited to do this in partnership with SiriusXM.”
“SiriusXM is delighted to become the audio home for Netflix’s blockbuster comedy programming,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “Netflix has established itself as the unrivaled video source for stand-up, attracting the biggest names in the industry as well as break-out newcomers, and we’re eager to deliver SiriusXM subscribers access to their star-studded library, new specials, and original live shows.”
In addition to featuring top comedy from Netflix’s massive collection of established and up and coming artists, segments from future stand-up specials will debut on the channel, which will also broadcast clips of Netflix’s comedy talk shows, and other comedic content from the service.
The channel has plans to introduce an original daily show, featuring celebrity guests and comedians discussing pop culture and hot topics of the day, that will be recorded at SiriusXM’s new studios in Los Angeles.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.