Rogers Media Sales has announced a new collaboration with The Weather Company (an IBM Business) and an extended deal with Meredith, which includes Canada’s #1 digital food site allrecipes.com. The Weather Company will provide in-depth weather data and forecasts, as well as curated content, across Rogers Media properties. In turn, Rogers Media will provide locally relevant articles, photos and video content across the Canadian versions of The Weather Channel app and weather.com. The Weather Company and Rogers Media Sales will also work together to enhance advertising across both companies’ properties. Building on an already successful collaboration with MarthaStewart.com, Rogers’ renewed deal with Meredith includes sales representation for allrecipes.com, joining other Meredith lifestyle brands Parents, Parenting, and Better Homes & Gardens.
Rogers Media Sales has announced a new collaboration with The Weather Company
SUBSCRIBE NOW - IT'S FREE!
At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.
By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.
The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.
The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Latest News
TV & Digital Account Executive
TV & Digital Account Executive
Prince George, BC
Pattison Media is seeking a motivated, results-driven TV & Digital Account Executive to join our Prince George sales...
OP-ED: What 20 Years Taught Me About Independent Broadcasting
Exactly 20 years ago, I spent the summer of 2006 contemplating starting my own radio company. The photo above was taken when I hand-delivered...
The Weekly Briefing
REVOLVING DOOR:
Harvard Media has unveiled a new programming leadership structure. Jim McCourtie, who formerly oversaw the X stations in Calgary and Red Deer, alongside...
