HomeSports MediaRogers announces 12-year NHL sub-licensing agreement...

Rogers announces 12-year NHL sub-licensing agreement with Prime Video

Rogers has announced a 12-year sub-licensing agreement with Prime Video in Canada to exclusively broadcast Wednesday night regular-season NHL games in English and French, beginning with the 2026-27 season.

The agreement encompasses a minimum of 26 national regular-season NHL games, set to start streaming Wednesday, Sept. 30, as well as exclusive rights to select Stanley Cup Playoff series in Canada, including two First Round playoff series and one Second Round series per year.

“Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada,” said Tony Staffieri, President and CEO, Rogers, in a company announcement. “As Canada’s home of hockey, Rogers is committed to connecting more fans to more NHL hockey and delivering more national games with fewer blackouts on Sportsnet, Canada’s #1 sports media brand.”

“We’re thrilled to expand our partnership with the NHL and Rogers in this landmark agreement, which brings even more premium live sports to Prime members in Canada,” added Jay Marine, Head of Global Sports, Prime Video. “When combined with our hit original series, blockbuster movies, and fast, free shipping on millions of items, the Prime membership is more valuable than ever for Canadian customers.”

“Over the past two years, Prime Video has been a valuable addition to the NHL’s media lineup in Canada, joining Rogers in bringing marquee NHL games to Canadian fans,” said NHL Commissioner Gary Bettman. “We’re excited that Prime Video and Rogers are deepening their relationship through this long-term agreement, reflecting our shared commitment to serving English and French-language hockey fans across Canada with premium NHL content for years to come.”

The new agreement builds on Amazon’s previous two-year agreement with Rogers to bring Monday night NHL hockey to Canadian fans on Prime Video, under which the streamer broadcast Prime Monday Night Hockey – national regular season Monday night NHL games in English – for the 2024/25 and 2025/26 seasons.

Rogers and the NHL announced a 12-year renewal agreement for the national media rights to NHL games on all platforms in Canada last year, through the 2037-38 seasons. Sportsnet owns exclusive English-language rights to more than 500 national NHL games per season, including Monday and Saturday nights, as well as the Stanley Cup Playoffs, with the exception of the select series sub-licensed to Prime Video.

NHL on Prime talent and production details will be announced at a later date.

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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