REV TV has signed a multi-year deal to bring NASCAR to Canadian race fans, starting this year.
The NASCAR Canada Series — Canada’s only national touring racing series — will be the cornerstone of REV TV’s NASCAR coverage, including live race broadcasts. REV TV says it plans to build on the momentum the NASCAR Canada Series has generated with a suite of programming and activations in development.
REV TV will also bring additional NASCAR International Series to Canada for the first time with the NASCAR Euro Series, NASCAR Mexico Series and NASCAR Brasil Series race broadcasts. NASCAR’s North American offerings on REV TV will include the ARCA Menards Series, in addition to a wide variety of ancillary programming and highlights as part of the new landmark agreement.
“NASCAR’s arrival marks the next step in the progression of REV TV that began when we launched REV TV in 2020,” said Mike Garrow, CEO of REV TV, in an announcement. “The appeal of NASCAR’s brand of stock car racing is universal, and we can’t wait to show Canadians more NASCAR racing than ever, especially our very own NASCAR Canada Series. We are excited to provide more resources and opportunities to showcase the racing stars of Canada.”
“NASCAR continues to grow on an international level, and the increasing thirst for NASCAR is no different in Canada,” said Alan Labrosse, General Manager of the NASCAR Canada Series. “As the premier motorsport in Canada, REV TV is the perfect place for the NASCAR Canada Series, and we’re excited to begin working hand-in-hand with them to continue to grow the sport and attract new fans.”
NASCAR has also expanded its decades-long partnership with Bell Media, which for the first time will be Canada’s home for all three NASCAR national series as it adds NASCAR Craftsman Truck Series programming to its long-standing NASCAR Cup Series and NASCAR Xfinity Series rights. Races, as well as associated practice and qualifying sessions will be broadcast across Bell Media’s linear and digital platforms, including CTV, TSN, USA Network and TSN+.
The NASCAR Cup Series kicks off its season with the Cook Out Clash at Bowman Gray, Sunday, Feb. 2 and the DAYTONA 500, Sunday, Feb. 16. The NASCAR Canada Series begins its season at Canadian Tire Motorsport Park in Bowmanville, ON on Sunday, May 18.
