Radioplayer is entering the American market with former Audacy and Paramount Pictures executive Ken Lloyd named U.S. Partnerships Lead.
Building on its success in Europe and Canada, Radioplayer says it aims to enhance the radio experience for U.S. listeners across connected cars, smart speakers, and mobile apps, in collaboration with brands like Audi, Volkswagen, BMW, and Renault.
Radioplayer Canada’s free radio streaming app and online audio player are currently in use by about 550 partner stations, representing roughly 90% of the Canadian public and private radio sector, as AM/FM streaming continues to claim a growing share of audience tuning. Owned and operated by broadcasters, Radioplayer now has a presence in 22 countries.
“At Radioplayer, we’re enthusiastic about pushing boundaries and ensuring that radio remains relevant and prominent in the digital age,” said Yann Legarson, CEO of Radioplayer. “With Ken joining our team, we’re keen to expand our dedication to empowering broadcasters in the U.S. market, thereby improving the radio experience for listeners and our distribution partners alike. Leveraging our distribution capabilities, data-driven insights for better content, and enhanced radio experiences, we’re driving value for the entire radio ecosystem.”
Radioplayer’s expansion into the U.S. market coincides with the upcoming Radiodays Europe event, taking place March 17-19 in Munich, where the company will unveil its latest tech advancement project with Google and automotive innovator CARIAD.
“Radioplayer’s unique ownership by the radio industry itself sets us apart, as we are laser-focused on ensuring radio’s prominence in the connected dashboard and on other connected devices,” said Lloyd, in a Radioplayer announcement. “I look forward to working with broadcasters and third-party platforms to deliver value-added services and continue breaking new ground in securing the future of radio.”
“Ken’s appointment sends a strong signal to automakers and other platform partners here in North America that broadcasters are united in the future of radio, which is something Radioplayer Canada supports,” said Shawn Smith, Radioplayer Canada Country Manager and President of Momentum Media*. “We will support Ken’s efforts every way we can.”
*Momentum Media is the parent company of Broadcast Dialogue.
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